Attribution Modelling with Google BigQuery and R: Credit Where Credit is Due!

Tonight I had another great speaking opportunity, this time at the lecture series Machine Learning for Enterprise Operations hosted by Grid Dynamics:

 

 

The slides presented on how to use Google BigQuery with R to see how marketing channel attribution credit is shifted through the use of various statistical models can be found below:

 

 

Banner image per setosa.io/ev/markov-chains/

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s