Attribution Modelling with Google BigQuery and R: Credit Where Credit is Due!

Tonight I had another great speaking opportunity, this time at the lecture series Machine Learning for Enterprise Operations hosted by Grid Dynamics:     The slides presented on how to use Google BigQuery with R to see how marketing channel attribution credit is shifted through the use of various statistical models can be found below:  … Continue reading Attribution Modelling with Google BigQuery and R: Credit Where Credit is Due!

When Will the James Webb Space Telescope Launch?

My love of space and exploration throughout my life has been driven a lot by cool space missions and those impressive pictures you see of far distant galaxies. In particular, images form the Hubble Space Telescope really helped to drive my interest in the universe. I had been watching with great interest the launch of… Continue reading When Will the James Webb Space Telescope Launch?

Bike Racing and Clustering

This cycling off-season, I’ve been experimenting with races on the game platform Zwift. These are cute online races where your digital avatar races against other real people at the same time by connecting your bike’s power output through a stationary trainer to your computer.   These races are put on by various communities like World… Continue reading Bike Racing and Clustering